Sam Frentzel-Beyme

Sam is a serial entrepreneur, designer and inventor with a lifelong curiosity about how innovation, design thinking and business strategy combine to create and grow successful brands. Since founding Diligent Rocket, Sam continues to be sought out by entrepreneurs, executives and city leaders for his ability to bring unique insights, pinpoint key issues and deliver communications and branding strategies that deliver tangible results.

Prior to Diligent Rocket, Sam was the founder and CEO of Mindjot, an angel-funded mobile marketing startup in NYC based around an innovation he patented. Before that, he lived for 10 years in Tokyo where in the last five he helped setup and manage international communications for the RIKEN Brain Science Institute, including leading the organization’s successful rebranding and internationalization efforts.

His thesis Managing a New Basic Science: A dynamic model for moving towards pareto-optimal innovative output through strategic integration of multiple climates, based on interviews at fifteen of the world's top research institutes, helped define the institute's renewed interest in the links between innovation and internationalization. Prior to that, Sam was the founder and President of HAI Development Services, an educational training and consulting company in Tokyo that worked with clients such as Toray, Asahi, and Mizuho Bank, as well as a number of prominent intellectual property firms.

Sam has a BS in Finance from Cal State Sacramento and an MBA from the Desautels Faculty of Management at McGill University in Montreal, with additional studies in innovation at MIT. He was also accepted to the MFA Design program at the School of Visual Arts in New York City, but left after his first year to devote his energies to Mindjot. In his off time, Sam splits his time between sailing, snowboarding and triathlons and recently finished his first ironman. When he's not buying more books, he also tries to read the ones he has and writes and lectures about branding, design and entrepreneurship.