Chryssa Zizos is the president and founder of Live Wire Media Relations, LLC, a public relations firm ranked among Washington, DC’s top 25 for revenue growth for the past six years by Washington Business Journal. Founded in 1998, Live Wire serves diverse business organizations, Fortune 100 executives and elected officials.
Zizos was named one of the top 25 Women Who Mean Business for 2007 by Washington Business Journal. Selected from hundreds of qualified nominees, she was chosen for her unique drive, passion, business savvy and contributions to the greater Washington business community. Zizos’ business acumen reaches beyond public relations and into client board rooms, where she facilitates and participates in strategic planning with clients ranging from technology startups to global leaders, among them The Carlyle Group, Raytheon, Georgetown University’s McDonough School of Business, CGI and CSC.
Zizos’ expertise in branding and business development is the foundation on which Live Wire’s successful coaching programs in media, persuasive selling and presentation skills and leadership communications are built.
Throughout her career, Zizos has been at the epicenter of some of the country’s most recognizable public affairs campaigns, including: the merger of MCI-WorldCom; Girl Power, the national award-winning public education campaign established to raise young girls’ self-esteem; and the launch of the influential Princeton Project on National Security led by the Director of Policy Planning under Secretary of State Hillary Clinton.
In the wake of Japan’s earthquake, tsunami and nuclear crisis, Zizos provided guidance and counsel to the president of Bechtel Corporation’s nuclear power division in preparation for briefings with the U.S. Nuclear Regulatory Commission and the White House. Zizos is a member of the advisory board for Eastern Kentucky University’s College of Business and Technology and funds two scholarship endowments for students pursuing degrees and careers in journalism. She was also selected as EKU’s 2004 Distinguished Alumna. Zizos is an adjunct professor at American University as well as George Mason University, where she also served as the chairperson of the advisory board for the College of Humanities and Social Sciences.
Earlier in her career, Zizos worked on Capitol Hill, for the Chairman of the President’s Council on Fitness, Sports and Nutrition and at Ketchum and Ogilvy Public Relations Worldwide. She also worked as a freelance journalist, writing for publications such as Sports Illustrated, Shape Magazine and Women’s Sports and Fitness.