The world is full of brand agencies. Anthony Pappas never set out to create one. His vision: be an innovative, nimble partner where creative, strategy, technology, media and marketing collide to help businesses build experiences people love. He spent 15 years working for large agencies including Saatchi & Saatchi, Grey and Proxicom before launching Pappas Group in Washington, DC nearly ten years ago.
When Anthony launched Pappas Group in 2003, he went from executing advertising strategies for some of the world’s favorite brands to doing much of the same, but running a small business, to boot. He spent long days at the office not only tackling the branding needs of his clients, but writing contracts, reviewing résumés, signing off on payroll, bills and taxes. In short, handling the millions of tasks that entrepreneurs face every day as they work to keep their businesses humming.
In addition to his personal experience as a small business owner, he is well versed in the challenges that entrepreneurs face when building their businesses. Anthony has worked with a variety of clients – from startups like .CO and Honest Tea to big brands like Discovery Channel and Rosetta Stone – and has developed and executed interactive marketing strategies for Fortune 500 clients, including Nike, General Electric, Mercedes-Benz and Pepsi.
A recognized thought leader in the DC metro area, Anthony has contributed to The Washington Post, Advertising Age and The Washington Business Journal. He has also shared his experience as a panelist and keynote speaker at industry events like the Online Marketing Summit, Advertising Week DC, WorldWideWebWashington (WWWW) Conference and Network Solution’s Grow Smart Business Conference. Anthony also serves as the Academic Director of Georgetown’s Certificate in Digital Media Management, where he teaches the capstone course.